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Data Profiling and Mapping

Abracadabra! Real magic happens

It may seem magical, but hitting your target on the mark—the first time and every time…connecting with the right customer, at precisely the right time, with the right message – isn’t magic at all. With the right resources, it can all be possible through the power of data profiling and mapping.

The essence of data profiling and mapping is understanding how to transform data into valuable marketing information that you can use. The first step in the process involves delving into existing or newly acquired data and further breaking it down into manageable bytes of information, and then analyzing and identifying trends, markers, margins, etc.

The next step is partnering with the right resource. Shamrock helps customers, from B2B to B2C, harness the seemingly endless potential of data. For example, we start by identifying your target customer. Then we take that segment of data and break it down further by asking about gender, age, household income, lifestyle, recent purchasing habits. With a clear picture of that consumer or business in hand, we then study RFM (recency, frequency, monetary) trends. From here, Shamrock can help you conjure a marketing strategy to connect with the target based on real indicators. The results are real – no smoke and mirrors.